# Mira AI, Inc.

A big-data play for beauty — computer vision and NLP to help shoppers find the products best suited to them.

Published: 2021-06-01

[View the HTML version](https://jay.ai/blog/mira-ai)

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![Mira Beauty](https://jay.ai/blog/images/mira-ai/header.jpg)

**Mira AI** was a big-data play for the beauty industry. We used computer vision and NLP to understand products, ingredients, and shoppers at scale — then leaned on personalization to help each shopper find the products best suited to *them*.

The core bet: beauty is overwhelmingly personal, and the right match depends on skin, features, preferences, and intent. By embedding faces, parsing reviews and ingredient lists, and modeling individual taste, Mira turned a noisy catalog into relevant, personalized guidance.

Mira was [backed by Unilever Ventures](https://beautymatter.com/articles/unilever-ventures-backs-beauty-search-engine-mira) and ultimately [acquired by Femtec Health for $28M](https://beautymatter.com/articles/femtec-health-acquires-mira-beauty-for-28-million).

## Press

[**Unilever Ventures backs Mira**](https://beautymatter.com/articles/unilever-ventures-backs-beauty-search-engine-mira) — BeautyMatter — Unilever Ventures backs the beauty search engine Mira.

[**Acquired by Femtec Health**](https://beautymatter.com/articles/femtec-health-acquires-mira-beauty-for-28-million) — BeautyMatter — Femtec Health acquires Mira Beauty for $28 million.

## Writing

[**Deep Learning for Cosmetics**](https://medium.com/mathematical-beauty/deep-learning-for-cosmetics-2d1b427bbfa2) — Computer vision for more relevant, personalized shopping.

[**Adaptive Personalization for Beauty Retail**](https://medium.com/mathematical-beauty/adaptive-personalization-for-beauty-retail-1dd05d34ca8d) — Personalizing the shopping journey across every touchpoint.

## Demos

[**Original AR demo**](https://youtu.be/-LCRLtbHE_w) — The first augmented-reality demo — real-time analysis and product matching.

[**Demo**](https://youtu.be/IYwciLKfeDg) — Personalized product discovery in action.

[**Demo**](https://youtu.be/8x4D3GT9WQs) — More of the Mira experience.

[**Final pitch**](https://www.youtube.com/watch?v=OgkVAPZH5xE) — The final pitch for Mira Beauty.

Jay Hack, Founder