Mira AI was a big-data play for the beauty industry. We used computer vision and NLP to understand products, ingredients, and shoppers at scale — then leaned on personalization to help each shopper find the products best suited to them.
The core bet: beauty is overwhelmingly personal, and the right match depends on skin, features, preferences, and intent. By embedding faces, parsing reviews and ingredient lists, and modeling individual taste, Mira turned a noisy catalog into relevant, personalized guidance.
Mira was backed by Unilever Ventures and ultimately acquired by Femtec Health for $28M.
Press
Unilever Ventures backs Mira
BeautyMatter — Unilever Ventures backs the beauty search engine Mira.
Acquired by Femtec Health
BeautyMatter — Femtec Health acquires Mira Beauty for $28 million.
Writing
Deep Learning for Cosmetics
Computer vision for more relevant, personalized shopping.
Adaptive Personalization for Beauty Retail
Personalizing the shopping journey across every touchpoint.
Demos
Original AR demo
The first augmented-reality demo — real-time analysis and product matching.
Demo
Personalized product discovery in action.
Demo
More of the Mira experience.
Final pitch
The final pitch for Mira Beauty.
Jay Hack, Founder